My manifesto and 11 points to live by

11 points I live by;
• loving your customer is a way of life,
• be where your customers are online and offline,
• never be passive with marketing activities,
• do 1000 little things that make people scratch their heads and talk about you,
• earn the right to pitch by first engaging, informing and entertaining,
• kill your detractors with love and never try to end the conversation,
• amplify the voice of your customer,
• crowdsource for evangelists, ideas, content and customer service,
• viral is not a strategy,
• don't monetize Social Media but instead use Social Media to monetize your offering,
• and when it comes Social Media versus Word of Mouth, Social Media is one way to deliver superb Word of Mouth.